Healthy eating in schools with Kevin the Carrot

Team GB and Aldi inspire healthy eating in schools with Kevin the Carrot and Ebanana’s Christmas Carol resources and prizes

Get Set to Eat Fresh is excited to announce the return of Kevin the Carrot, the star of Aldi’s Christmas advert with the new healthy eating resources titled ‘Kevin’s Christmas Carol’ and ‘A Christmas Campaign’. Aldi has released Christmas-themed Kevin and friends soft toys, to be won for schools that register on getseteatfresh.co.uk and share their healthy story in a prize draw on the 8th of December.

The Get Set to Eat Fresh initiative teaches young people aged 5–14 about eating well and gives them the skills and confidence to cook fresh, healthy meals. The latest additions to the programme’s bank of free, downloadable resources, are ‘Kevin’s Christmas Carol’, a festive activity bank of challenges that can be used in the classroom with primary-aged students, and ‘A Christmas Campaign’, which challenges students aged 11–14 to use their communication and writing skills to create an award-winning Christmas or healthy eating campaign.

‘Kevin’s Christmas Carol’ explores a wide range of cross-curricular activities that offer links to PSHE, Science, Design and Technology, English and Maths subjects. Activities, inspired by Kevin the Carrot and Ebanana’s story, create festive fun opportunities for young people while building problem-solving, discussion and higher-order-thinking skills, alongside some longer creative tasks. The activities are flexible and are rated bronze, silver and gold for complexity for pupils and time required to help teachers select the right activities for their class.

For secondary students, Get Set to Eat Fresh has also developed the ‘A Christmas Campaign’ resource. Students can take a behind-the-scenes look at the techniques, skills and roles needed to create an Aldi Christmas campaign, and are challenged to apply this knowledge by developing their own advert for a school celebration or to inspire people to stay active and/or eat well over the holidays. This adaptable resource offers cross-curricular links to English, PSHE and Media Studies and can be used in the classroom and at home.

Adam Zavalis, Marketing Director at Aldi UK, said: “We know that young people love Kevin and so we’re excited about launching our new Kevin’s Christmas Carol resources. At Aldi we know the importance of healthy eating and are thrilled to support young people with flexible resources and the chance to win Kevin the Carrot toys for their schools.”

By registering on www.getseteatfresh.co.uk schools will be entered into a draw to win some limited edition Kevin the Carrot and friends soft toys. After selling out online in a matter of minutes last year, Aldi and Team GB are thrilled to have secured a small number of the Christmas-themed Kevin soft toys specifically for Get Set to Eat Fresh!

Backed by an all-star cast of Team GB Aldi Athlete Ambassadors, including Olympic gold medal-winning athletes Alistair and Jonny Brownlee, the Get Set to Eat Fresh programme has forged a healthy legacy that has reached over 2.1 million children since launching, through its goal of inspiring healthy eating.

Jonny Brownlee, Triathlon, double Olympic gold medallist and Aldi Athlete Ambassador said: “This year’s Kevin’s Christmas Carol campaign offers young people so many exciting activities that encourage them to eat healthy and get active. Those schools that register can also be in with the chance to win Kevin the Carrot or one of his Christmas friends!”

For more information about Get Set to Eat Fresh and the new Christmas resources visit: https://getseteatfresh.co.uk/